Where Story Meets Sales
Using narrative to bridge the brand gap, I've helped nonprofits, community organizations, and local businesses reach their goals and see a great return on investment.
Reached families across Mississippi
ROI totaled over $3.7 million for online ads, which featured person-first messaging and imaging based on survey results from community leaders
Sold 2,379 pounds of coffee
In December 2021, Cups sold over one ton of their signature Frosty's Favorite coffee blend through a personal approach to web, social, and paid advertising.
Raised over $400,000
in donations
In the weeks leading up to Giving Tuesday, donations to The Women's Foundation of Mississippi were 5x higher from the previous month.
Campaign Spotlight
Black Women's Equal Pay Day
Black Women's Equal Pay Day is more than statistics, it's a reality faced by women across the nation. This campaign, stretching across social media, print, and website, centered the experiences caused by the wage gap and delivered a call to action audiences could rally behind: #CloseTheWageGap.
Results on social and print
23.9% ⇧
Organic reach went up by almost 24% on Instagram during event day with organizational partners sharing posts from the toolkit under #CloseTheWageGap
64,000 +
Readers got to hear from MS BWR's Executive Director in an op-ed published in the Mississippi Free Press
Mentions ⇧
Organizational partners shared toolkit posts and tagged MS BWR, increasing visibility and thought leadership