Campaign Spotlights
These campaigns really embody the power of storytelling in marketing and brand strategy
Cups' 30th Campaign
For Cups Espresso Cafe's 30th anniversary, I interviewed founder and CEO, Janice Cameron, to learn more about Cups’ origins, mission, and unique contributions to the coffee scene in Jackson, Mississippi. The result? A powerful narrative of Italian heritage, love of espresso, and multi-generational appreciation of the arts that fueled social, email, print, and web advertisements for their big b-day bash!
Why it works: Audiences got a glimpse into the franchise's humble beginnings and were invited to celebrate its journey as a local franchise.
Results on social, print, and sales
Staying Creative with Cups
Supporting and propelling the work of local Mississippi artists has been a core value of Cups Espresso Cafe's since the beginning. In this series, I interview several different artists, as well as a few members of Cups' staff, to hear their stories and how Cups helps them do what they do best----create!
Why it works: Not only did this series offer a personal way to showcase Cups’ commitment to local artists, but also advertised other "artist-approved" drinks on the menu.
Results on web and social media
Centering Story in End of Year Giving
This End of Year Giving campaign for The Women's Foundation of Mississippi focused on accomplishments made by WFM grantees, like the 2023 class of nurses from Meridian Community College who graduated with support from WFM grants.
Why it works: WFM grantees are often working moms using every resource to complete their education and provide for their families. Sharing their stories shows supporters how donations are actually going back to the community and lifting up the next generation of women specialists.