Campaign Spotlights
These campaigns really embody the power of storytelling in marketing and brand strategy
Defend Today. Transform Tomorrow.
For the League of Women Voters of New Jersey, I helped bring together defining moments of their policy work, insights from their Impact Report, and person-centered messaging to rally their audience and boost donations.
Why it works: Audiences see themselves in the League's policy work and also see the impact of their donation dollars.
Results on web, social media, and donations
+27
Followers
With increased visibility, the League saw a rise in follower count.
9.5K Impressions
Across all social media platforms, impressions and engagements rose.
$360+
Donations
In select donations specifically for advocacy, litigation, and community organizing.
Cups' 30th Campaign
For Cups Espresso Cafe's 30th anniversary, I interviewed founder and CEO, Janice Cameron, to learn more about Cups’ origins, mission, and unique contributions to the coffee scene in Jackson, Mississippi. The result? A powerful narrative of Italian heritage, love of espresso, and multi-generational appreciation of the arts that fueled social, email, print, and web advertisements for their big b-day bash!
Why it works: Audiences got a glimpse into the franchise's humble beginnings and were invited to celebrate its journey as a local franchise.
Results on social media, print, and sales
77.8% ⇧
Organic reach went up by almost 78% on Facebook during the birthday celebration with customers tagging Cups in their stories and posts #cups30
140,000
Readers got to learn more about Cups' origins in a narrative-based full page ad in Mississippi Magazine
$3,172
43.5 pounds of coffee were sold during the limited-time release of "Birthday Cake" flavored coffee.
Staying Creative with Cups
Supporting and propelling the work of local Mississippi artists has been a core value of Cups Espresso Cafe's since the beginning. In this series, I interview several different artists, as well as a few members of Cups' staff, to hear their stories and how Cups helps them do what they do best----create!
Why it works: Not only did this series offer a personal way to showcase Cups’ commitment to local artists, but also advertised other "artist-approved" drinks on the menu.
Results on web and social media
UGC +
Customers and local artists were more likely to share their artwork and tag Cups or reach out over Messanger to be interviewed!
980%
Interview posts garnered 980% more views than non-artist posts on Cups' website.
400%❤️
Posts on social media earned 400% more likes on Instagram than evergreen content
Centering Story in End of Year Giving
This End of Year Giving campaign for The Women's Foundation of Mississippi focused on accomplishments made by WFM grantees, like the 2023 class of nurses from Meridian Community College who graduated with support from WFM grants.
Why it works: WFM grantees are often working moms using every resource to complete their education and provide for their families. Sharing their stories shows supporters how donations are actually going back to the community and lifting up the next generation of women specialists.
Results on donations
$400,000 +
Donations earned throughout the year
765%
Increase in donations between Giving Tuesday and End of Year
$17,638
Raised in December alone